Remember the ‘particular goal’ we spoke about in the definition? Well, the first step is determining that goal. The first step in launching effective community outreach programs is to understand what the program can achieve and the methods. In this post, I will explain all you need to know to start a sustainable and successful outreach program and outreach strategies for community-based organizations.
#COMMUNITY OUTREACH MEANING HOW TO#
It involves knowing exactly whom to reach and how to engage with them. Regardless of the end goal, successful community outreach is rarely easy. For still others, it could simply be an exercise to understand how best they can help the community.
For some nonprofits, it would be to create awareness about their cause. In the case of Planned Parenthood, the ‘particular goal’ is improved health. It is targeted communication by your organization with a group of people, to meet a particular goal. Outreach: They directly engage with their target audienceĪnd that is precisely what a community outreach program is.Education: They make people aware of the options they have.Here is a snapshot of what their Michigan office does:įrom the picture, I am sure two words jump out at you: Let’s try answering that with an example.įor over 100 years, Planned Parenthood – an American nonprofit has been enabling people to live healthier lives through outreach strategies.
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