Seller be warned: Just don’t play the price-adjustment game too often or too blatantly. So, it’s just a matter of finding the right balance, according to this seller: If an item is priced too low, potential buyers may worry that it’s fake or low quality. Plus, pricing is an important signifier of quality, particularly for items that have ambiguous value, like collectibles, art and antiques. They may jump on the higher price point or at least message you to try to negotiate back down to the old price. Potential buyers see the price going up and know they must act right now, before prices rise again. Raising the price on your listing by just a few dollars can create a sense of urgency. In one eBay community discussion thread, sellers share about times they’ve seen success when relisting unsold products at a higher price. Increase prices to generate eBay sales? It sounds counterintuitive, but this is a unique bit of sales psychology that many eBay users swear by. That way, they don’t lose as much money when they offer buyers a 5% (or 50%) discount. So, many experienced sellers build a potential future discount into their pricing structure by pricing items higher from the beginning. Of course, lowering prices means eating into your own profits. On a high-value item like a laptop, a 5% price drop might be enough to incentivize buyers, but a small-ticket item like a T-shirt may require a deeper discount. How much should you mark down your product? That really depends on how much you can afford and how much you are already charging. This is a great way to reach a lot of people at the same time. If the price drops by at least 5%, eBay automatically updates everyone watching it with the new price. Try lowering the price on the listing directly instead. But if you have a hefty Watchlist, the 10-person offer limit can feel restrictive. Lower the priceĭirect offers are a great opportunity to connect with watchers. However, you can’t send another offer to the same watchers (this prevents watchers from being spammed or hassled). If nobody accepts, and you have more than 10 watchers on your list, you can send out a new offer to any remaining watchers who haven’t been contacted yet. Watchers have 48 hours to consider your offer.
The offer you send is binding, and cannot be withdrawn, so be prepared to honor whatever price you suggest. Something like, “Thank you for your consideration! Please enjoy this 15% discount,” will do just fine. Even a simple message could make a difference for eBay buyers compared to just being hit with a discount with no context. Take advantage of the message box to connect with your potential customer. You can send offers to up to 10 watchers at a time with that new price offer. To use this feature, your listing needs to be at least 10 days old, and your offer must be at least 5% lower than the posted price. This is the only way sellers can communicate directly with watchers, so it’s one of your best opportunities for conversion. Make them a direct offerįor fixed price listings (not auctions), you can use eBay’s “offer to watchers” function to direct message eBay watchers with a lower-price offer. Use these simple eBay selling tips to persuade watchers to become buyers.
So, it’s worth optimizing listings that have sparked attention to nudge interested shoppers over the line. So, high watch counts don’t generate any external social proof or sense of urgency for shoppers.īut a rising watcher count is still a useful signal that someone is interested in your product. And only eBay sellers can see the number of watchers on their listings. It’s impossible to know which category your watchers fall into. Or they could be one of your competitors and just watching to see how their listings perform against yours. They might not even want to buy the item at all but think it’s cool or interesting. They could be comparing similar items from other listings. They could be watching to see how an auction plays out before committing. The eBay Watchlist lets shoppers bookmark listings to follow changes, monitor auctions and bring together all the products they are interested in for easy viewing.īut people click “watch” for a lot of reasons. While it can be encouraging to see the number of people watching your listing tick upward, it’s not a reliable indicator that you’re going to make a sale. A few days pass, and your sales time frame ends - a bunch of people still on the Watchlist, but no bids or offers. Someone will surely nibble soon, you think.
Within a few hours of posting your eBay listing, five people have added the listing to their Watchlist.
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